Private label describes products manufactured for sale under a specific retailer‘s brand. They are often designed to compete against branded products, offering customers a cheaper alternative to national brands. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting.

Private labels have become increasingly more accepted by the public as the quality has increased and retailers have expanded their offerings of private label goods. Many consumers now seriously consider private labels as acceptable alternatives to national brands.

Drew & Rogers is cognizant of the shift in the marketplace with the use of private labels in retail. We understand that the most important function of private labels is creating brand loyalty by lowering prices and increasing higher profit margins. Drew & Rogers create private labels to help retailers compete as alternatives to national brands.

D&R Labels has a large catalog of standard dies in all shapes and sizes available for immediate production. In the event we do not have the exact format you require, a custom die will be produced to meet your specifications. Please contact us for more details.